Smart Rural Community Award Ceremony

Lynxx Networks CEO Jim Costello accepts the company’s Smart Rural Community award at the NTCA Rural Broadband Association’s Fall Conference in September.

Lynxx Networks was one of 11 companies nationwide to receive a Smart Rural Community Award at the 2019 NTCA Rural Broadband Association’s Fall Conference, which took place in September in Denver, Colorado.

The Smart Rural Communities program celebrates the commitment of rural broadband providers to help drive growth and create opportunities in their communities that enhance the quality of life through robust broadband networks. Awards are determined based on a company’s ability to demonstrate the use of their network to help improve the quality of life in their communities, in addition to driving economic development, education, health care, government services, and safety and security.

Smart Rural Community TrophyLynxx Networks was the only Wisconsin broadband company to receive the 2019 designation.

Companies applying for the award are required to submit a lengthy written application, with the option of submitting a supporting video. Applications are evaluated by at least two panels of reviewers, comprised of members not related to the broadband industry. Lynxx Networks would like to thank those in our community who helped to provide testimonials for our written and video applications, including: Terry Whipple, Juneau County Economic Development Coordinator; Brian Slater, CEO of Mill Haven Foods; Mark Rudig, Owner of Rudig Jensen; and Jim O’Keefe, CEO of Mile Bluff Medical Center.

Whipple had this to say of Lynxx Networks as a part of the Smart Rural Community application:

“Lynxx Networks brings us one of our important infrastructure pieces, and that’s broadband… when we look at the future and the technologies and benefits that are going to be brought about by broadband, it’s become probably one of our most important pieces of infrastructure for a rural area. (Broadband has) become everything from our existing business, future business, existing population and future population.”

In addition to receiving national and local recognition for their extraordinary efforts, Smart Rural Community award recipients join recipients of prior year awards to formulate best practices and assist other rural communities in the implementation of innovative broadband-enabled solutions to drive economic and community strength in rural areas throughout the nation. Lynxx Networks joins the list of approximately 80 rural broadband providers named Smart Rural Community showcase winners since the program launched in 2013.

The NTCA is an association representing nearly 850 independent, community-based telecommunications companies that are leading innovation in rural and small-town America; Lynxx Networks is a member of the NTCA.


Every day along the I-90 corridor, from Mauston to La Crosse, business gets done on our fiber optic network. We’ve recently launched a series of social media posts featuring our customers, with a goal of showing how their business gets done with the backing of Lynxx Networks. Here is an example of one of our recently featured busineses. If you’d like your business to be featured in a “How Business Gets Done” post, e-mail

If you’re not already following Lynxx Networks on Facebook and or Instagram, then do so. We post all our “How Business Gets Done” features on our social media pages. Check in weekly to see how businesses across our network are utilizing the power of Lynxx Networks to help business get done.


Lynxx Networks is building a customer testimonial page on our web site and needs the help of our business customers to help bring the page to life.

Our marketing staff is looking for business customers who can provide a reference for our company. We’re not asking for much of your time – just a few minutes to fill out and submit an online reference form. Visit LYNXX BUSINESS TESTIMONIALS and scroll down to the online form.

Customer testimonials will be used in conjunction with a business’ logo on our web site. Thank you in advance for your help with this project and support of Lynxx Networks.


Lynxx Business Internet
  • Fiber Optic Network
  • Symmetrical Speeds
  • Multi-Gigabit Broadband
  • IP Video Conferencing
  • Cloud-Based Services
  • IT Services by 3RT Networks
  • Private Connection
  • Secure & Reliable Network

Contact Chris Heffel at Lynxx Networks to discover more:

Call Lynxx Network Main Number: 608.427.6515
Call Chris Heffel Direct: 608.427.4020


Meet Beau Elston

Job Title: 3RT Networks Systems Architect

Beau works for the IT branch of Lynxx Networks, 3RT Networks, located in West Salem. The company provides information technology planning, design, implementation and support services for businesses in WI, MN and IA.

Give a short description of what you do as a Systems Architect. I’m responsible for the design and implementation of our server and storage team projects. Examples of projects that our team delivers are server virtualization, virtual desktops and backup & recovery solutions.

How long have you been with 3RT? I’ve been with 3RT since 2011.

What do you enjoy about working for 3RT Networks? I enjoy the daily interactions with our customers and solving the technical challenges they present.

Are you from this area? If not, where are you from and how long have you been in this area? I’m originally from Harmony, MN. I came to La Crosse to attend UWL and haven’t left.

What is your education / work background prior to 3RT? I have a Bachelors Degree in Information Systems from UW-La Crosse. Previously, I was the IT Manager for 11 years for Aptiv (Riverfront, Inc. previously), in La Crosse.

Tell us about your family. I have been married for 19 years. My wife, Summer, is a fifth grade teacher in the La Crosse school district. I also have 3 children: Mason a freshman; Preston, sixth grade; and Delaney, first grade.

What are your hobbies? What do you enjoy doing in your free time? I am an avid golfer. I also spend a significant amount of time attending my kids’ sporting events.


Armed Forces Day

Armed Forces Days 2019

Waterfest 2019

Waterfest 2019

Hustlerfest 2019

Juneau County Fair 2019

Juneau County Fair 2019

Mile Bluff Golf Outing

Mile Bluff Golf Tournament 2019

Plus these non-pictured events:

  • The Multistack 2019 Golf Tournament, benefiting Solder Strong
  • The MVS Golf Tournament
  • The Tomah Chamber & Visitor’s Center Golf Tournament
  • Tomah Memorial Hospital Golf Tournament, benefiting the TMH Foundation